These multivitamin formulas are unique and distinctive: Each blend is made with some gender-specific nutritional needs in mind, but they share some distinguishing features. For example, the selenium found in Every Woman and Every Man is a whole-food probiotic selenium, which has been shown to be 64 times more active than isolated selenomethionine. And unlike many multis, these can be taken on an empty stomach, since their USP nutrients are cultured within the whole food.
In addition, Every Man and Every Woman contain a flash freeze-dried concentration of spinach and blueberries. Freeze-drying preserves the vital integrity of the whole foods, retaining their nutritional vaules. And they are concentrated up to 10 times their original from. Freeze-drying also preserves fiber content, providing the digestive benefits of wholesome plant fibers.
No other multi we know of offers the antioxidant and nutrient-dense power of these "super" foods. There are so many more you'll have to pick up a bottle (or go to their website) to read all the ingredients.
They are cultured in organic non-GMO soy (Culturing soy removes the allergen GLYM Bd 30, good news for people who are allergic to, or don't tolerate, soy products). The culturing process uses carefully selected, time-tested safe probiotic strains, Lactobacilli and Saccharomyces cerevisiae, among others.
And they're made with organic ingredients. There are plenty of studies that show that pesticides are harmful to your health and that alone may be reason enough to prefer organic. The prestigious National Institutes of Health recmmends fedding organic fruits and vegetables to children to limit their exposure to pesticides, since pesticides concentrate more in smaller bodies. Although they haven't made the same recommendation for adults, more and more adults who want to ingest fewer pesticide-sprayed crops are turning to organic food.
Antioxidant levels of organically grown plants have shown 30 percent higher levels of antioxidants than conventional, according to the Organic Trade Association. High-Temperature, high-pressure processing and the use of hexane in oil extraction are all banned in organic farming, and these factors are thought to have an impact on the levels of antioxidants in the crops. Further research is being conducted this year, funded by the OTA.
"Health-conscious consumers are empowered by choice, and offering an organic choice enables consumers to nourish their families with purity while also protecting the planet," says Tom Newmark.
How much are these extra ingredients, this extra effort and attention to detail, worth to someone shopping for a multivitamin? Adding culturing to the process of making a multivitamin is a significant investment, and it takes extra time and effort to grow and handle organic ingredients properly and to comply with government guidelines for certification. It's no wonder New Chapter's Every Man and Every Woman won't be found in the bargain bins at your local health store.
You may already be spending $1-2 a day on one supplement, say, beta-glucans 1 and 3, or Vitamin C, or greens formulas, but the culturing process in Every Man and Every Woman offers a rich supply of these in every serving. If you are considering buying digestive enzymes, glutathione, phospholipids, or barley, New Chapter's Every Man and Every Woman already contain them.
So think before you buy. Support companies that are doing the right thing for people and for the Earth. When you shop, choose wisely.
